A preview of Qatar Airways’ “brand refresh campaign”


Qatar Airways launched a brand refresh campaign inviting people to “Let’s Fly”. The campaign hopes to inspire travelers to experience their next adventure with Qatar Airways as the aviation industry continues its recovery.

Qatar Airways brand refresh campaign

As international borders open and people take flight again, a new Qatar Airways brand film features a burgundy carpet inviting travelers to embark on their dream journey with the Qatari carrier.

Qatar Airways Group Chief Executive Mr. Akbar Al Baker said:

“The world has faced many challenges over the past two years and as people begin to travel for leisure again, we hope this latest brand campaign inspires people with the confidence to take on the journey again. sky and experience an exceptional journey with the best airline in the world.”

qatar airways ad

The airline invites travelers to experience their next adventure with them. Photo: Qatar Airways

The film features a specially created song called “Let’s Fly”. Qatar Airways’ distinctive color makes an appearance in the form of a burgundy carpet and a burgundy sky. The airline worked on the campaign with creative advertising company McCann London.

Qatar Airways said,

“The new campaign encourages people to begin an exceptional journey of discovery from the moment they board a Qatar Airways plane. With creative agency partner McCann London, this is the biggest brand collaboration the airline has known in seven years.”

Qatar Airways renews its network

After the COVID-19 pandemic restricted operations for more than two years, Qatar Airways has pushed back its network to nearly 150 global destinations. The airline is now offering up to 500 flights a day as it nears a full recovery.

Al Baker added,

“Our mission is to invite travellers, wherever they are in the world, to create memories for our passengers and to make travel part of their experience, not just a way to get to destination. We are truly rolling out the burgundy carpet for everyone on board to showcase the unrivaled levels of product and service excellence experienced when flying with Qatar Airways.”

The airline is expected to offer a record African network after recently adding Windhoek, Africa’s 31st city, to its schedule.

Qatar Airways has continued to provide more service than most carriers during the pandemic, remaining resilient despite an unprecedented downturn in the industry.

Qatar Airways recently unveiled a brand new menu for its North American network. The menu was created by Mary-Jane Bonnaud, the airline’s first female chef, and inspired by the 13 cities it serves in the United States and Canada.


The carrier has introduced an enticing menu on its North American flights. Photo: Getty Images

The dishes available will depend on the destination. For example, those traveling from New York, Chicago and Los Angeles will have choices like Philly cheesesteak panini, while those from Montreal will be offered dishes like Canadian poutine with fresh cut potatoes, smoked beef, sauce and cheese curds. The Business and Economy menus will be available on North American flights by mid-April.

Do you have any Qatar Airways adventures booked for this year? Let us know where you’re going in the comments.

GettyImages-1239817460 DHL crash in Costa Rica Boeing 757-200

San Jose airport to close for 10 hours to allow recovery of DHL wreckage

Read more

About the Author


Comments are closed.