“Protect Everything” TV Spots Personify Everyday Uncertainties and Illustrate How Arlo Smart Home Security Delivers Smarter Protection

SAN JOSE, CA., August 1, 2022 /PRNewswire/ — Arlo Technologies, Inc. (NYSE: ARLO), a leading brand in smart home security, today unveiled its first national advertising campaign, “Protect Your Everything.” The campaign features spots focused on two unique narratives that tap into the chaos of today’s world and the multitude of associated worries. The spots will air on linear television networks and streaming properties including Bravo, Discovery, ESPN, HGTV, Hulu, Paramount+, Peacock and Travel Channel. The targeted and comprehensive media campaign also includes rampant display and paid social ads as part of Arlo’s media investment.

Most Americans face common concerns and feel unsafe on a daily basis, with 42% feeling unsafe at home.1. “Protect Your Everything” harnesses headspace anxieties to give viewers a sense of control and peace of mind through smarter protection.

“Did my kids get home safe? My package got stolen? Did I leave the stove on? Whether it’s working in the office or remotely, running errands or going on vacation, we can all relate to the mountain of uncertainties that come with everyday life,” said Lily Knowles, SVP of Sales and Marketing at Arlo. “Our new spots capture those feelings through a single lens and show how Arlo’s powerful yet easy-to-use smart security solutions protect everything we love in this fast-paced, modern world.”

Directed by an award-winning multidisciplinary director Rodrigo Valdes“Protect Your Everything” was conceptualized by Los Angelescreative agency based Tedder. Award-winning special effects makeup artist Barney Burman contributed to transforming the actors of the campaign by personifying the uncertainties of everyday life.

“Protect Your Everything” commercial spots include:

  • Uncertainties at the office
    • :30 seats – With a full suite of Arlo Smart Home Security products
    • :15 spaces – With Arlo Pro 4 security camera
    • :15 spaces – With Arlo Wireless Video Doorbell
  • Uncertainties on vacation – Live October 10, 2022

Arlo’s full suite of award-winning smart security solutions, including indoor and outdoor wire-free cameras, floodlight cameras, video doorbells, security system, works in tandem with the easy-to-use Arlo Secure app and the service powered by Arlo Secure AI, which allows users to not only manage their Arlo devices, but also access emergency help when needed. Arlo Secure service plans provide 30-day continuous cloud recordings, custom notifications such as people, pets, vehicles, and package detection, and access to 24-hour emergency response and 7 days a week so customers can more quickly dispatch fire, police, or medical responders to the camera location with just one touch.

For more information on Arlo’s “Protect Your Everything” campaign, or to learn more about Arlo’s full suite of Arlo intelligent security products and services, visit

About Arlo Technologies, Inc.

Arlo is the award-winning industry leader transforming the way people live the connected lifestyle. Arlo’s deep expertise in product design, wireless connectivity, cloud infrastructure, and cutting-edge artificial intelligence capabilities are focused on delivering a seamless smart home experience for Arlo users. , easy to configure and to interact with on a daily basis. The company’s cloud-based platform gives users visibility, insights, and a powerful way to help protect and connect in real time with the people and things that matter most, from anywhere. any place with wifi or cellular connection. To date, Arlo has launched several categories of smart connected devices, award-winning software and services, including smart wireless and LTE-enabled Wi-Fi security cameras, audio and video doorbells, projector, Arlo app and Arlo Secure. , an AI-powered subscription service designed to maximize safety through personalized notifications and emergency services for faster help in a crisis.

With a mission to bring peace of mind to users, Arlo is as passionate about protecting user privacy as it is about protecting homes and families. Arlo is committed to complying with industry standards for data protection designed to ensure the privacy and control of users’ personal information. Arlo does not monetize personal data. Arlo provides enhanced controls for user data, supports privacy legislation, protects user data securely, and places security at the forefront of corporate culture.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. The words “anticipate”, “expect”, “believe”, “will”, “may”, “should” , “estimate,” “project,” “outlook,” “forecast” or other similar words are used to identify such forward-looking statements. However, the absence of such words does not imply that the statements are not forward-looking. forward-looking statements represent Arlo Technologies, Inc.’s expectations or beliefs regarding future events based on information available at the time such statements were made and include statements regarding Arlo cameras, Arlo Video Doorbells, Arlo Secure and future Arlo products These statements are based on management’s current expectations and are subject to certain risks and uncertainties, including the following: future demand for Arlo’s products e the Company could be lower than expected; consumers may choose not to adopt the Company’s new product offerings or to adopt competing products; and product performance may be affected by actual operating conditions. In addition, certain forward-looking statements are based on assumptions about future events which may not prove to be accurate. Therefore, actual results may differ materially from what is expressed or anticipated in such forward-looking statements. Further information about potential risk factors that could affect Arlo and its business is detailed in the company’s periodic filings with the Securities and Exchange Commission, including, but not limited to, risk factors described in the company’s annual report on Form 10-K for the year-end December 31, 2020 and quarterly report on Form 10-Q for the fiscal quarter ended June 27, 2021. In light of these circumstances, you should not place undue reliance on these forward-looking statements. Arlo undertakes no obligation to publicly release any revisions to the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unforeseen events.

1 Nationally representative online survey of 2,000 US adults, commissioned by Arlo and conducted by OnePoll. The data was collected between September 22 – 28, 2021.

SOURCEArlo Technologies, Inc.


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