In Democratic strategy sessions to plan post-Roe campaign


Support for Roe is at an all-time high with voters, and the Democrats’ strategy is to energize a waning Democratic base, while trying to compete for some of the college-educated suburban female voters who backed them during the era. Trump. The question, however, is how to make abortion a major issue for voters in November while facing a range of challenges, especially gasoline prices which average $5 a day. gallon and rising inflation.

“We’re not going to be able to keep it in the national news, but we’re going to be putting a lot of money into paid advertising – on TV, on digital ads, in the mail, on radio – and in key places across the country, and that’s how this issue will be important,” said Stephanie Schriock, former president of EMILY’s List, a pro-abortion Democratic group. “And in some states, it will be in the news every day, for state legislatures are going to push this issue further and further to the right with outright prohibitions.”

The DCCC is one of many leftist entities that are meticulously planning how to jump on the post-deer moment, starting within minutes after it happens.

The Democratic National Committee held briefings and messaging trainings with state parties, surrogates and campaign staff on deerwhile the Democratic Governors Association will launch the “Reproductive Rights Protection Fund,” which will direct money and volunteers through the fund to states where abortion is on the verge of being completely banned.

The DGA – responsible for electing Democratic governors, who will be on the front line on this issue – is already drafting language for fundraising emails, social media posts and texts and direct mail. to voters.

American Bridge, a Democratic super PAC, had its full list of paid influencers who steered all of their conversations towards deer after POLITICO published a draft majority opinion overturning the previous one in May. And in the Senate, Democrats are digging into candidates‘ statements on abortion, especially those who support banning it even in cases of rape and incest, a stance former President Donald Trump stopped short of taking. accept.

As for spending, EMILY’s List, Planned Parenthood and NARAL, a trio of abortion rights groups, announced $150 million in mid-2022 spending.

“We will use every tool in the toolkit to tell this story,” said Heather Williams, executive director of the Democratic Legislative Campaign Committee. “We know that deer is not the only problem [in the midterms]but Roe is a motivator… and we certainly see that voters who may just be presidential year voters – that deer falling certainly gives them extra motivation and urgency.

The Democrats’ efforts come as support for abortion rights hits an all-time high. Gallup, which has tracked views on abortion for decades, found that voters identifying as “pro-choice” have jumped to 55% in recent weeks. The Pew Research Center found that six in 10 Americans think abortion should be legal in all or most cases. After the cancellation of the draft notice deer was released, the Kaiser Foundation found that two-thirds of Americans said they did not want the 1973 ruling reversed.

But even if a majority of Americans do not want deer overturned, that does not mean that they will automatically vote that way in November.

“I don’t think this wins us the persuasion fight, given everything the public is facing, from inflation to rising costs to supply chain issues,” said Josh Ulibarri. , a Democratic pollster.

“The decision will help motivate our base,” Ulibarri continued. “I don’t see any data, any focus groups, any surveys where Republicans win in the fight against abortion. We win it hands down. But is that more powerful than when a voter looks at their receipt when they checks at Target?

Even so, some Democrats believe the decision will help them with “the people who made our majority in 2018 happen to be the ones who care most about removing abortion rights — women, especially in suburbs, and independents,” said Meredith Kelly, who served as DCCC’s communications director in 2018. “You can use this issue as a way to rebuild that in certain districts, like Virginia, California, New York and New Jersey.”

Senate Democrats cite New Hampshire and Nevada as examples — states with hotly contested Senate races and strong libertarian leanings, where the electorate strongly supports abortion rights. It might help the senses. Maggie Hassan and Catherine Cortez Masto. But, Kelly said, “you have to put a lot of money behind it.”

Some of this spending has already started. DGA’s first TV ad blitz in Pennsylvania features two TV commercials about abortionslamming Republican gubernatorial candidate Doug Mastriano for supporting “forced pregnancies, even for victims of rape and incest.”

“Part of the problem is that voters don’t know [overturning Roe] means to them in their states,” said Molly Murphy, a Democratic pollster. “The media strategy must include educating voters on what this means to make it more real to them, making it a regular beat of local stories about what their state legislatures are doing.”

Yet the issue making local headlines is fear for Democrats on the ground, like Michigan State Rep. Laurie Pohutsky.

“But if we make sure that’s still on people’s minds, then I think it’s going to be an animation issue in November,” Pohutsky said.

She pointed to a special State House election in May in suburban Michigan, where abortion played a key role in an upset victory for Democrats, toppling a seat held by the GOP. Republican candidate, Robert “RJ” Regan, made national headlines after he compared accepting the 2020 election results to his daughters’ warning that if they were raped, “you should just lay down and get it.” enjoy” — a line Democrats have used against him.

Democratic state lawmakers are working together informally to push back against Republican efforts to ban abortion. Nebraska State Senator Megan Hunt said she asked fellow state lawmakers in Missouri, South Dakota, Texas and Florida to ask how Nebraska Democrats won a ban on abortion that would come into force as soon as deer was overthrown.

“The appetite for an abortion ban in conservative states across the country is giving women a reality,” Hunt said. “It has always been a burden for women of color, aboriginal people, low income people. But now middle-class white women are realizing, “We’re going to get caught in this net too.”

But Hunt warned that “Democrats can’t rely on one issue or one issue to change people’s minds.”

Even though “conservative Christian women in Nebraska are against this abortion ban, I don’t think it will change the way they vote,” she added. On the contrary, she argued, that’s why activists “need to build relationships at the grassroots level.”


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