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The Roswell mayoral race proves to be a costly undertaking, at least for two of the candidates.
Campaign finance reports filed Feb. 1 in the city clerk’s office show that two of the four mayoral candidates collectively spent more than $59,000 on their campaigns.
By comparison, all four mayoral candidates in 2018 had reported expenses of just over $5,500 at the same time in the campaign, according to a Feb. 20, 2018, article in the Roswell Daily Record.
Municipal applicants are required by city code to submit itemized reports of contributions over $100 and all expenses on February 1, March 1, and April 1. The February reports detail expenses between the candidate’s filing date of January 4 and January 25.
Reports show that by that date, Tim Jennings had raised and spent thousands of dollars more than any of the other candidates.
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Jennings had spent more than $34,000 on his campaign, according to campaign treasurer Antonio Urquidez’s detailed report, with the largest amount — $17,529.69 — going to Rival Strategy Group, an Albuquerque political consulting firm.
Incumbent Mayor Dennis Kintigh spent $24,836 in January, all on Assign Advertising in Carlsbad, according to the report filed by Treasurer Marcos Nava.
A third mayoral candidate, Guy Malone, spent $2,207, the majority on signs with a Roswell company and online sign printers. His campaign manager is Ken Bertin.
The report by fourth mayoral candidate Eva Tellez and her campaign treasurer Robert Tellez does not list any expenses or contributions.
Jennings listed contributions totaling $12,725, mostly from people giving less than $1,000 each. Combined with the contributions listed in his Jan. 4 nomination package, Jennings had raised a total of $21,325.
Kintigh listed $1,650 in contributions from four couples or individuals with Roswell addresses of $250 or less and a $900 contribution from an individual in Dallas. Kintigh did not list any contributions in its January file.
Malone listed $250 in contributions from a Tennessee donor. He did not list any contributions in his January filing report.
The campaign reports are very different from the last mayoral election in 2018. In the February 1 report of that year, Kintigh, who was also the incumbent at the time, led the fundraiser to $6,975. and spent $4,355.92. The second highest fundraiser was by contestant Natasha Mackey at $2,672. She had spent $840 at this point in the campaign.
The other two candidates in this race, Del Jurney and Sergio Gonzalez, raised $700 and $250 and had expenses of $126 and $250, respectively.
The five Ward 4 candidates had collectively spent nearly $11,000 on their campaigns, according to their Feb. 1 campaign returns, with Alicia Gilmore spending the most at $2,912.19.
His largest expense was $1,452 with Lindmark Outdoor Media for a billboard. She also spent nearly $1,100 at Sandhill Signs in Roswell and the rest at online printers. Gilmore is listed as her own campaign treasurer. Gilmore received $1,600 in contributions from two Roswell companies and several unnamed individuals. She did not list any contribution in her initial filing report.
The report from Daniel Lopez and his campaign treasurer Jesse McDaniel listed $2,687 in campaign material expenses with the same amount listed in Lopez’s contributions. He did not list any contributions in his Jan. 4 filing.
Joe Green raised $2,550, mostly in contributions between $100 and $300 from individuals, according to Treasurer Brianna Dowdy’s report. Including the January 4 report, his total contributions are $3,050. His expenses of $1,296 were mostly for street signs from Fast Signs, Albuquerque, and business cards from online printer Vista Print.
Robert Corn raised the most in Quarter 4 – $3,317, according to the report filed by campaign treasurer Jon Hitchcock. Most of his contributions are in the amount of $200 or less from individuals to Roswell. His total contributions are $3,517, including the Jan. 4 report. He had spent $1,635, the majority of it on campaign materials with Sandhill Signs and Southwest Printers in Roswell.
Darrell Johnson raised $1,300 from five people, according to the report filed by campaign treasurer Dara Sanders-Aceves. He had no contributions listed in his Jan. 4 file. He spent $2,192, including $150 to Ward 2 candidate Juliana Halvorson, to design a flyer.
For her own Ward 2 campaign, Halvorson raised more than Ward 2 Councilwoman Margaret Kennard, but the incumbent outspent her opponent.
Halvorson raised $4,714, mostly through contributions of $250 or less from individuals at Roswell, according to Treasurer Bonnie Brainerd’s report. With her Jan. 4 report of $1,496 in contributions, she raised a total of $6,210.
She spent $1,172, including $487 with Zoo Printing, Pasadena, Calif., $360 with Southwest Printers, and $294 with SPRHost.com in Roswell for website hosting.
Kennard’s report from Treasurer Karen Rogers Melton lists $2,816 in contributions, including two in-kind donations of $1,489 from Best Corn Ranch and $1,077.04 from KC Rogers and Mary Rogers. With the contributions in her January 4 report, she raised a total of $3,266.75. She listed $4,312 in expenses, including $1,077 for advertising from Assign Advertising, artwork from a Roswell graphic designer and signs from Sandhill Signs.
Ward 2’s third candidate, Joseph Horn, did not file a report.
In Ward 1, Cristina Arnold and her treasurer, Cathy Crossley, reported expenses of $1,103.96. His largest expense was for Assign Advertising for social media advertising at $581. She received $1,090 in contributions from 17 people with addresses in Roswell. She did not list the contributions in her January 4 report.
James Edwards, who is also running for the Ward 1 City Council seat, did not file a report.
In Ward 3, incumbent Judy Stubbs and campaign treasurer Steve Henderson listed $1,100 in contributions from five people. She did not list the contributions in her January 4 report. Stubbs reported $282 in expenses, including $267 to Sandhill Signs.
His challenger, Edward Heldenbrand, reported no contributions in January and spent $2,354, all with Sandhill Signs. He had previously received $5,000 in contributions shown on his January 4 report.
Ward 5 candidate Angela Moore, who is running unopposed, did not file a report.
City Reporter/RISD Juno Ogle can be reached at 575-622-7710, ext. 205, or [email protected]