New MeridianLink Engage Feature Enables Financial Institutions to Drive Growth Through More Personalized End-to-End Consumer Lending Campaigns

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COSTA MESA, Calif .– (COMMERCIAL THREAD) – MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer news agencies, today announced the general availability of its platform -Improved MeridianLink Engage shape. Originally launched by Saylent Technologies, which was acquired in 2021, Engage is now part of MeridianLink, creating a complete, end-to-end consumer loan, account and card marketing automation solution.

Advanced offering brings together the capabilities of Saylent and MeridianLink to optimize the marketing efforts of financial institutions, enabling them to remove difficult data silos and the tedious need for IT support for retrieval, sorting and reporting manuals for marketing campaigns. Customers now have a single platform to provide consumers with multiple lending opportunities through advanced data segmentation and streamlined execution, saving them valuable time and increasing consumer share. in the wallet. Robust reports and analysis round out the offering, tracking the success, insight and impact of each campaign.

“We acquired Saylent with the vision to provide our customers with the powerful combination of our technology solutions to accelerate their growth,” said Chris Maloof, Chief Product Officer of MeridianLink. “By integrating our MeridianLink consumer loan origination platform with Engage’s smart targeting and Experian screening capabilities, customers now have an automated solution to anticipate consumer needs and deliver product offerings. ready-to-eat personalized at the right time, eliminating the need to juggle multiple internal and external resources. while improving the consumer experience.

The integration of MeridianLink Consumer and the MeridianLink portal enables MeridianLink Engage customers to design, execute and analyze pre-selected consumer loan campaigns. Organizations using MeridianLink Engage can build more profitable customer relationships with data-driven insights and relevant, personalized communications that are proven to increase engagement.

“MeridianLink Engage has been a valuable tool in our marketing and member engagement efforts over the past year,” said Katrina Esco, vice president of marketing, Energy Capital Credit Union. “We jumped at the opportunity to take advantage of the integrated solution early to launch our first pre-screened auto loan campaign, helping us work faster and smarter. ”

MeridianLink Engage’s marketing automation technology adds another key element to the MeridianLink One platform, bringing efficiency and improved customer and consumer experience to loan growth efforts.

For more information, visit www.meridianlink.com/engage.

About MeridianLink

MeridianLink® (NYSE: MLNK) is a leading provider of cloud-based software solutions for financial institutions, including banks, credit unions, mortgage lenders, specialist loan providers, and credit reporting agencies. consumers. Based in Costa Mesa, Calif., MeridianLink serves more than 1,900 clients, including the majority of financial institutions on the Forbes 2021 lists of America’s best credit unions and banks. More information is available at www.meridianlink.com.

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