MILAN — Valentino will unveil its Fall 2022 Pink PP advertising campaign next week, led by two international talents and friends of the house: Zendaya and Sir Lewis Hamilton – both dressed in pink and pictured posing in a full pink ensemble.
“A color, bold, strong, fluid, extravagant, a color to sum up everything I love about fashion and everything I choose to represent: freedom from the ordinary, a space to be yourself, a strong symbol of equality and love.” said creative director Pierpaolo Piccioli.
The designer reduced the palette to a single hue, identifying it as the color of love, community, energy and freedom. “The idea of Pink as a barrier breaker was born a long time ago. With my work, I have to be able to tell and share my values through a single image and I wanted to apply the same paradigm to a single color,” explained Piccioli. “As a result, it was almost natural for me to seek (and find) something that could embrace the need for expression and representation of a new and liberated humanity. I chose Zendaya and Lewis for the PINK PP for the same reason I created this color, beautiful souls who use their voices and talent to unify, integrate, build.
Valentino has historically been associated with the color red, but for fall 2022 the house shade has been an intense magenta PP rose, a new Pantone color designed by Piccioli. It has become a recognizable sign of brand identity, and aAt Valentino’s couture show in Rome last month, guests ranging from Anne Hathaway and Ariana DeBose to Florence Pugh and Ashley Park all wore dresses in Piccioli’s magenta hue.
For the brand’s fall campaign, Michael Bailey Gates shot Zendaya in a monochromatic space, dressed head-to-toe in pink, a peplum mini dress accessorized with sky-high platform boots, a studded bag and of gloves. A sense of movement comes from another image, where she appears in a deconstructed pantsuit – again, all pink.
The actress, singer, dancer and activist has been at the forefront of several Valentino campaigns, first launched by Piccioli in December 2020, attending some of the designer’s shows and wearing the brand on the red carpet.
The women’s fall campaign will be published for the first time on Monday in the September print issue of Harper’s Bazaar Germany.
Valentino will also release a video with Zendaya, again from “Euphoria” cinematographer Marcell Rév, as part of the Valentino Rendez-Vous campaign. There will be a sofa in the middle of the studio in a dreamlike scenario, and a soundtrack of Yazoo and “Only You”.
The campaign featuring Sir Lewis Hamilton will be published in the September print issue of GQ USA on Tuesday.
The seven-time Formula 1 world champion has often been photographed in the brand’s designs, and he is now the first Valentino menswear DI.VA for the Valentino Pink PP ad campaign, as noted.
DI.VAs represent different values, in line with Piccioli’s endorsement of inclusivity, civil rights and support for diversity.
Hamilton has a long-standing commitment to making a difference through position and influence, working towards global equality and through his charitable foundation Mission 44. The foundation works to champion and empower young people underrepresented groups in the UK through strategic partnerships, collaborations and grants. -giving.
For the campaign, Hamilton, dressed in a pink cape jacket over baggy pink trousers and pink sneakers, was photographed by Nicolas Kern, looking down at a can of pink paint and with a paintbrush in his left hand, as if he was was himself responsible for the handwritten manifesto behind him which states: “Still I Rise.”