LOS ANGELES–(COMMERCIAL THREAD) – Software and data platform VideoAmp today announced its official status as Facebook’s multi-touch attribution measurement partner. The partnership provides VideoAmp customers with a holistic view of campaign performance across the Facebook family of applications, including Facebook, Instagram and Audience Network, as well as investments in linear TV, streaming and digital. This holistic view across all channels enables VideoAmp to link media exposure to business results and provide insights for campaign optimization.
With the ability to understand how the largest social platforms drive downstream conversions, VideoAmp customers now enjoy the benefit of discovering deeper insights into the true effectiveness of their overall marketing spend while receiving actionable recommendations for improvement. their cross-channel media strategies. Univision, the leading Spanish-language media and content company in the United States, was one of the first clients to pilot the new partnership earlier this year.
Univision’s Director of Digital Marketing, Kathryn Jordan Colon, commented, “This partnership, along with the depth and breadth of VideoAmp’s mixed TV dataset, is invaluable. Tune-in is such a nuanced conversion that requires a specific level of sophistication and insight, and this partnership between VideoAmp and Facebook allows us to further improve our media strategies and unlock metrics we previously couldn’t tap into.
The partnership further enables VideoAmp to integrate Facebook, Instagram and Audience Network into multi-touch attribution measurement. The information offered includes:
Each channel’s contribution to delivering online, offline and listening conversions based on multi-touch attribution models
The most effective partners, tactics and creatives to drive conversions
Performance across all dimensions of the Facebook campaign, including platforms, locations, and ad sets
“Getting a glimpse of these ubiquitous platforms like Facebook and Instagram is a game-changer for our clients. By bringing this kind of data together, we are breaking down the measurement silos that have arisen as the digital landscape has become increasingly fragmented. Every marketing manager wants to have a clear vision of a consumer’s conversion path and the impact of each media touchpoint. Combining our linear TV expertise with data from digital and OTT partners, and digital publishers like Facebook, makes this a reality“said JP Pereira, senior vice president of marketing science at VideoAmp.
This offering is part of VideoAmp’s campaign optimization solution and will help clients improve their performance strategy by identifying optimization opportunities to maximize return on investment.
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that is redefining the way media is rated, bought and sold.
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional television, streaming video, and digital media. Unlocking new value for those who currently operate in a siled view of their audience, VideoAmp is creating efficiencies for the entire industry.
VideoAmp is transforming a century-old industry by fueling a more efficient three-way value exchange that enables advertisers to increase their ROI, publishers to increase their revenue and improve the viewing experience for consumers.
VideoAmp is headquartered in Los Angeles and offices across the United States. To learn more, visit videoamp.com.
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