Visit Marshfield Campaign Receives $ 12,750 Grant to Promote Tourism


WAUSAU, Wis. (WSAW) – The Wisconsin Department of Tourism recently announced $ 190,700 in joint marketing grants.

This Visit Marshfield campaign received $ 12,750 from YWAM grants. The grants provide partnership funding to help Wisconsin nonprofits promote tourism.

“About $ 50 million to $ 60 million comes to our community through tourism and travelers,” said Matt McLean, executive director of Visit Marshfield.

Before the pandemic, Marshfield accounted for more than half of visitor spending in Wood County. Now, the grant will help the city to continue its tourism efforts.

“Really, we’re down about 40% last year, which has hurt our restaurants, a lot of our hotels and our budgets as well,” McLean said.

Visit Marshfield’s executive director expects it will take about two to three years to bounce back from the pandemic.

“Help us with website development, we use it for some print media, we also do video projects, so it really fits our marketing plan for 2022,” McLean said.

The city strives to reinvent historic buildings and attractions to transform them into new sites to captivate visitors.

“People reviewing these grant applications are always looking for new, innovative ways to drive consumers to local destinations across Wisconsin,” said Anne Sayers, secretary-designate for the Wisconsin Department of Tourism.

The City of Marshfield is eager to host one of the state’s largest gymnastics events and the Central Wisconsin State Fair.

For more information on the events taking place in Marshfield, visit their website at

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