MUNICH, May 8, 2022 /PRNewswire/ — On Mother’s Day, Yadea, a leading electric two-wheeler brand, is celebrating moms around the world with the launch of its #LegendaryMom social media campaign, incorporating a new video and a poster for Mother’s Day. At the center of Yadea’s Mother’s Day campaign is an energetic rap that embodies the brand’s youthful spirit and pays homage to the diverse identities of the modern mom.
“Mothers are not defined solely by the fact that they have children. Mothers have multiple identities in life: they can be family contributors, stylish women and eco-living advocates. “As a brand, Yadea has always recognized and supported the plethora of roles that modern mothers occupy in our lives. This film pays homage to the idea that all mothers in the world are absolutely and unquestionably legendary,” said Aska ZengManaging Director at Yadea.
A celebration of the modern mom, Yadea’s #LegendaryMom campaign asks the public to reflect on the various roles their mother has played and continues to play in their lives, from educator to businesswoman and advocate for a sustainable lifestyle. . As the first teacher, mothers are the ones who help children navigate all aspects of the world, from changing their diapers, helping them study for the big high school exam, and enabling them to grow professionally when they go to work. They mold children to their best – as the rap goes, “All your good qualities, they’re hereditary.” Finally, as a “true boss” and “true go-getter,” Yadea recognizes that modern moms are eco-warriors who take action and use sustainable transportation to ensure the next generation becomes leaders in protecting our lives. Earth.
Yadea’s #LegendaryMom video was launched on the brand’s social media platforms on May 8, 2022alongside a dedicated Mother’s Day post, which celebrates the diverse roles mothers play, and invites her audience to share photos to celebrate their own #LegendaryMom on social media.
As a reflection of Yadea’s ongoing efforts to empower mothers around the world, the #LegendaryMom campaign is part of the brand’s broader commitment to supporting moms as they raise their little ones. Yadea helps mothers guide their children to understand and protect the most important mother of all – Mother Earth – and makes life easier for parents with innovative products, such as its unique children’s series. At the same time, Yadea consistently incorporates outstanding award-winning design into its products, including the 2020 Red Dot Design Award winner C1S. This combination of form and function allows children to appreciate and pursue beauty, while helping mothers look stylish in their busy daily lives.
As a champion for women around the world, Yadea strongly recognizes and supports the diverse roles moms play in the modern world. Going forward, the company will continue to create eco-friendly, eco-friendly products that support #LegendaryMoms and help children “electrify your life” as they grow.
Yadea is a world leader in the development and manufacture of two-wheeled electric vehicles, including electric motorcycles, electric mopeds, electric bicycles and electric scooters. To date, Yadea has sold products to 60 million users in over 80 countries and has a network of over 40,000 retailers worldwide. With a mission to help people “Electrify Your Life”, Yadea continues to invest in R&D, production and global expansion to build a shared and sustainable future for humanity.
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